Home Marketing Advantages and disadvantages of using ad networks like AdSense vs AdCash

Advantages and disadvantages of using ad networks like AdSense vs AdCash

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In order to know the advantages and disadvantages of using ad networks like AdSense vs AdCash, there are several criteria to consider.

Let’s consider the advantages and disadvantages of working with Adcash. Among the advantages of this advertising network are the following:

  • Ability to manually select the displayed ad formats or use the auto-tagging feature.
  • A wide range of ad types and niches in which the company operates.
  • The customer support team is powerful, with dedicated account managers available to answer questions in multiple languages.

Among the disadvantages of working in Adcash are the following:

  • There is a minimum payment threshold of 25 USD / EUR.
  • It is quite difficult to keep track of information about different payment rates on a website.

A positive feature of Adcash is also an excellent support and account management service. While an issue such as account blocking can often occur in AdSense, this is not the case here.

For those with a large budget, the platform provides models such as CPA, and even allows you to create landing pages and banners for free.

However, the following disadvantage of AdCash should be noted: traffic here is mainly designed for promoting games, sweepstakes, goods, mobile content, etc., but not for promoting goods and offers for adults.

It should be noted that it is quite easy to work with Adcash. Advertisers only need to register in order to use the services offered by Adcash. Advertiser ads are displayed based on CPA, CPM, CPC, CPL, and CPV. In order to advertise using Adcash, you need to go through the registration procedure.

Once the advertiser’s account is fully approved, you can start the advertising campaign, but you need to fund your account before starting the campaign.

It only takes a few minutes to create your first ad campaign with Adcash and launch it in seconds. Its interface is designed to give you complete control over your campaigns. As an advertiser, you also get a dedicated account manager to help you choose ad formats and other important things while working with your campaigns.

Let’s move on to the most detailed review of the Adsense ad network. AdSense is considered by many users to be one of the most user-friendly and profitable ad networks for making money.

Adsense has no minimum traffic standards. However, publishers who want to run Adsense ads on their sites must have a certain amount of organic traffic and the site must be at least a few months old to be approved by Adsense. If you already have an Adsense account, you can advertise on any website and you don’t have to worry about the approval part.

Adsense holds 32% for display ads and 50% for search ads. This gives publishers 68% of Adsense for content and 50% of AdSense for search. Adsense for search is applicable, and if you have a website that can attract a large number of visitors, then use your site’s search function enough and therefore enabling Adsense for search increases your overall income. AdSense for search CPC is typically 1.5 times higher than AdSense for content.

Surely both ad networks in question are a source of income for sites after they serve the ads they provide, but the main difference is that Adcash allows you to make money even from in-app ads, however Google Adsense cannot. For this purpose, AdSense has another service known as Admob.

So, let’s highlight the main differences between AdCash and AdSense.

  1. Adcash is an enterprise that was created back in 2007 by the co-founder and owner of the Webinfluence group, while AdSense was created in 2003 by Google.
  2. Adcash is a portal used by publishers and advertisers, although Adsense is the only one suitable for publishers as Google is launching other publisher programs as Adsense is especially attractive for publishers on the internet.
  3. If you look at the statistics, you can get about 30 sites using the brainchild of Google Adsense, and none of the Top 100 sites used Adcash for themselves.
  4. Payment methods with Google Adsense: Checks, Electronic Funds Transfer (EFT), EFT through the Single Euro Payments Area (SEPA), Bank Transfer and Western Union Quick Cash, on the other hand, Adcash has established the following payment methods: Paypal, Skrill, Bank transfer, Payoneer, R and WebMoney.
  5. Adcash minimum payment threshold: € 100. Adsense minimum payment threshold: $ 100, and in Euros – € 70.
  6. Google Adcash is sometimes said to be profitable for the entertainment and gaming niche as it generates the most of its advertisers, but Adsense, which is more versatile and experienced in the field, leads with a colossal lead across all niches or sections.

Thus, we can say that in the fight against AdSense against AdCash, by most criteria, AdSense wins.

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