It’s hard to imagine a more unlikely pair of business bedfellows. On the one hand, an old-school bricks-and-mortar grocery operation famous for its deep discounts and cheerful army of greeters. On the other hand, a three-year old mobile app beloved by excitable Gen-Z teens and infamous for its lip-sync memes and cheesy dance videos. Nevertheless, the deal is done, so today we’re looking at some of the reasons why Walmart bought TikTok.
Why Did Walmart Buy TikTok?