Social Media has seen a sudden upsurge in this decade with Facebook being the most loved platform worldwide. There are some outstanding examples of how a brand did miracles by just making the best of social media.
As fun, easy and interesting it may sound, running a successful campaign on social media is no cakewalk. Social Media Optimization and Marketing require much faster, many dynamic strategies. The strategies SMM need to regularly reviewed for results and making changes to evolve them.
The Most Powerful Social Media Marketing Strategies are :
Create an efficient content marketing strategy:
Quality is key and content is no exception. Content marketing has been a prominent form of marketing for a long time and this is not set to change anytime soon. Many brands are not linking quality content with the right posting schedule and the correct frequency of posts.
High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. Aside from its ability to attract an organic audience, a good content marketing strategy can be implemented for free. Be sure to create a relevant hashtag strategy along with your optimized and thorough content.
Good content can generate value if it is engaging. For this purpose, it should be informative as well as colourful. Niche content has strong marketing features with the intent to target a specific genre as well. It gives a clear focus on brand and business and increases your authority.
Set clear Goal:
Every successful marketing strategy has a clear set of goals and objectives. It is important to define SMART goals in order for marketers to track the success of their campaigns and prove the benefits of their investments.
Social media KPIs may differ significantly based on the industry you are in. Moreover, B2B business may have very different objectives compared to B2C businesses, and this is due to different buyer personas.
Social media groups:
Create a group on Facebook or LinkedIn, and automate your Twitter DM (Direct Message) with an invitation to join that group. Invite people from your personal network who belong to the group, or people who are likely to have all the right connections.
Send an email invitation to join the group to your emailing list, and request them to share the invitation with their friends.
Networking with influencers:
Regularly sharing content created by influencers can be a means to catch their attention, but it’s also important for you to take an actual interest in their content. Follow what they talk about, write to them when possible for guidance or with your opinions about one of their write-ups.
Apart from these practices, you should also make sure to respond to every query, comment or complaint with patient understanding and the intent to help and engage. That’s a great way to turn your brand’s social media followers into friends.
Generate Leads :
Another importance of social media marketing is that it helps you drive traffic to your website hence helping you in generating more leads. By sharing informative & quality content, you are giving your potential customers one more reason to click through your website.
Start using chatbots:
Chatbots integrate with the platforms that consumers now feel most comfortable interacting through social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy.
It is a digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption.
Creates Awareness :
If people are not aware of your business, they cannot become your customers. Social media platforms like Facebook & Instagram allows you to create a Business profile for free. It boosts the visibility of your brand and allows your businesses’ penetration on a wider scale.
Create a Game Plan & Stick to It :
Not having an execution strategy is a social media marketing mistake you’ll want to avoid. Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel.
You want to be active, but not overly active. Plan ahead, but continue making additions as necessary, for example, if a great PR hit is published cover this in a timely manner even it was not on your original posting schedule.
Increase more followers:
The best way to get followers is to follow other individuals. Don’t buy fake followers because they are not your targeted audience. Share informative content on your social channels on daily basis.
Invest in a social media tool
Many marketers use social media tools to boost their productivity. So it’s time to invest some money in social media tools. Use social media aggregator tools to create a social media hub on your website.
With the benefit of social media aggregators. you can integrate all social media post on your website. It will help you to increase traffic to your website. For the best social media aggregator tool, you can try the toolbox.
Analyze, optimize and track results:
After all these activities, track and analyze all your results. Tracking results will guide you to optimize your campaign. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down.
Discover what people are saying online about your brand:
They give you instant access to mentions about your brand across the web, from social networks to influential publishers. React and engage quickly in real-time comments made about your brand.
Follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you. Being where your customers and potential customers are is really important and will make you a few steps ahead of your competitors. It makes a huge positive impression, so don’t be afraid, go and talk to people.
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