SEMrush is a powerful but expensive SEO and marketing toolkit. Fortunately, there are some free alternatives to SEMrush that provide many of the same capabilities. Here are some of the best free options to consider instead of or in addition to SEMrush:
What are some free alternatives to SEMrush?
The most popular free alternative is Google’s Keyword Planner. This tool lets you research and analyze keywords just like SEMrush, but since it’s directly from Google, it may offer even better insights. You can see search volume, competition, and trend data for keywords you’re targeting. It connects with your Google Ads account too.
Ubersuggest is another excellent free tool for keyword research. It offers keyword ideas, search volume, competition metrics, and more. Ubersuggest also provides content and site audit tools to analyze on-page optimization opportunities. The interface is user-friendly and intuitive.
For competitive analysis, SimilarWeb provides useful free website traffic insights. See your competitors’ top organic keywords, referral sources, geography stats, and more. Paid plans unlock more data, but the free version is quite useful.
Google Trends allows you to compare keyword and topical search trends over time. This helps you identify rising queries and interest in related topics. The data goes back over a decade to observe major shifts.
Google PageSpeed Insights diagnoses technical SEO issues like site speed, mobile optimization, security, and more. Fixing these can directly improve search rankings and traffic. The tool is completely free and easy to use.
With these free tools, you can research target keywords, analyze the competition, evaluate your on-page optimization, monitor rankings, and more without paying for SEMrush. While SEMrush provides more robust data, these alternatives give you plenty to work with.