HomeTop StoriesMarketingMGID | Native Performance and Programmatic Advertising Platform

MGID | Native Performance and Programmatic Advertising Platform

Reach: 850M unique visitors monthly, 32K content websites, 60% average higher CTR than display, 185B content recommendations monthly, 31650+ publishers all over the world

Traffic: Europe, the USA, Asia-Pacific and more

Targeting options: location-based, browser, browser language, devices & operating system, mobile connection

Top websites: International Business Times, MSN, The Week, Newsweek, HITC, Inquisitr

MGID | Native Performance and Programmatic Advertising Platform
MGID | Native Performance and Programmatic Advertising Platform » Walnox

MGID is a global award-winning innovative pioneer in native advertising. The platform helps publishers retain audiences and monetize traffic. It drives performance and awareness for brands by connecting them to unique audiences at the right time and with the right content.

It’s present worldwide, but it holds the largest share of traffic within the European region. Founded in 2008, the company has offices in the United States, Ukraine, Vietnam, Indonesia, Italy, and India. 

MGID’s native ad formats include smart, in-content, and sidebar widgets. As an advertiser, you can also take advantage of the native video format and create highly engaging content, or you can focus entirely on smart widgets delivering tailored messages during the user’s online journey.  

Inside the platform, you’ll be able to optimize your active campaigns as well as keep track of performance by analyzing the data regularly (daily, weekly, and monthly). Intuitive reports will provide you with insights and statistics from different targeting categories (geos, OS versions, devices, etc.). This is also where you can access selective bidding to exclude publishers and adjust CPCs for specific placements or targeting options. 

The key takeaway here is that this platform is super affiliate-friendly. While the previously mentioned native ad networks are characterized by very strict compliance policies, with MGID you can try to monetise and promote a broader range of offers Another important thing is that approximately 70% of MGID’s traffic comes from smartphones, which makes its inventory suitable for mobile advertising. 

Additional perks: selective bidding, dynamic retargeting, smart engine optimization with stats integrated with Google Analytics, dayparting/schedule for your campaigns, limits to your campaign by clicks, budget, conversion

MGID is a complex affiliate-friendly platform that offers some optimization rules to set up like auto-blocking, auto-bidding & fixed bid.

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